Ok so this one isn't in Norfolk, it's in London and although as the name suggests the original one can be found in Primrose Hill, this little slice of heaven is a 5 minute walk from Covent Garden. It comes recommended by my sister, as a great place to catch up with my gorgeously pregnant (with twins) friend.
I'm not saying i'm an expert at these little cups of happiness but i've tried many since their revival and i happen to live above a cup cake shop in Dubai (no the novelty doesn't wear off and bad habits have arisen) but these were very good. The cake was moist and not too heavy and the frosting was delicate and not too sweet.
I had the seasonal earl grey flavour - because i have an problem with going for the regular vanilla or chocolate flavours. The coffee was great too with a perfect creamy top.
This Tavistock street branch is small, with only a couple of tables to squeeze round - not too good if you intend on eating more than one! The staff are friendly although not so helpful with recommendations, apparently they are 'all her favorite' and it's open 7 days a week for your daily fix (they have mini ones too which you can literally just pop in your mouth when no ones looking). Definitely worth looking for.
42 Tavistock Street
London WC2E 7PB
Neighbourhood: Covent Garden020 7836 3638
